2024 Impact Report

In a constantly shifting world, our commitment to our values stands firm. We believe in taking a pragmatic yet principled approach – rooted in impact, transparency, and accountability – because it makes us a better company and a more resilient one. 

In 2024, we worked with clients all around the world – including ReflexAI, Ocean Spray, the United States Olympic & Paralympic Committee, and SIGNS (NVIDIA) – to leverage new technologies such as AI to create digital products, experiences, and marketing campaigns that have a lasting positive impact.

As a result of these efforts and the initiatives we’ve taken across the full scope of our business, we achieved our first B Corp recertification in early 2025.

The DEPT® 2024 Impact Report chronicles our proudest accomplishments, our biggest learning moments, and our plans to continue helping our clients leverage digital as a force for good in 2025 and beyond.

Whether we are building accessible digital platforms, shaping AI governance strategies, or advising on sustainability communications, we help clients embed ethics, responsibility, and long-term impact into their digital evolution. 

Each one of these projects leverages the power of technology to drive groundbreaking innovations that leave a lasting impact on our world. Impactful work comprised nearly 10% of our overall global revenue in 2024.

As DEPT® has grown, so has DEPT® Cares. Once a single-afternoon activity for a handful of Depsters in Amsterdam, we expanded this beloved tradition to a month-long initiative in 2023, giving Depsters around the world more opportunity to close their laptops and make a hands-on difference in their communities. 

This year, we celebrated the biggest DEPT® Cares ever: 800+ Depsters – from Melbourne to Boston, Buenos Aires to Berlin, Skopje to Mumbai – showed up for dozens of volunteer opportunities organized by our local teams. We also introduced DEPT® Cares: Holiday Edition, giving Depsters a second opportunity to spend time giving back to their local communities.

Additionally, we gave back 1.2% of our profit, a decrease from last year, but still surpassing our commitment to donate 1% of profit through pro bono work and charitable donations each year.

2024 was a year of transformation, alignment, and foundation-strengthening for DEPT®. Internally, we remained focused on uniting our Depsters under a shared vision – to create a workplace that is not only high-performing but also deeply connected.

To tangibly streamline our operations and move toward a more unified, client-centric approach, we restructured the organisation into regional teams that enhance both commercial and creative excellence.  

2024 laid the foundation for a more cohesive, unified DEPT®: one where our people feel supported, engaged, and inspired to push boundaries for the better of our clients – and the world – together.

In 2024, we took a significant step forward in maintaining DEPT®’s environmental commitments by introducing a new partner: 51 to Carbon Zero. 

51 to Carbon Zero helps us measure our emissions and work closely on reduction, and we have already made valuable improvements to our reduction strategy, including submitting science-based targets. However, our carbon footprint increased by 25% due to improvements to our measurement approach. 

Nevertheless, we remain confident in our ability to mitigate our environmental impact. Going forward, we’ve adjusted our environmental strategy with several initiatives – including a locally-led Housing Strategy – in order to align with the Paris Climate Agreement’s pursuit of “net zero” emissions.